One person wants to hire me. Yay!
One person wants to buy something from me. Whoopee!
And the third wants to meet me for a coffee. (I'll tell you why in a moment.)
So, in terms of ratios, this is pretty healthy!
I calculate today's inbox to represent $30,000 in revenue. The downside is that I suffer the burden of reading and maybe ignoring or deleting two contacts.
That's a burden I'm willing to bear!
So, if you run a business, what's the most important reason for using LinkedIn?
One... Your first goal is to open yourself up to opportunities.
It's your responsibility to create an environment that positions you as 'the prize'.
Stop chasing business. Help prospects seek you out. And this begins be reframing your profile. Don't talk about what you've done. It's not an extension of your CV.
Talk about how you can help others.
(Spoiler alert: Want some simple strategies to boost your profile and influence and connections on LinkedIn? Click the button below.)
What's the second?
It's the same reason why Lisa wanted to meet me for a coffee.
Two... Your second goal is to forge strategic marketing alliances.
Why would you ever pursue one customer or client at a time, when you can work with others to leverage their reach and amplify your inbound marketing efforts?
In fact, that's the only reason why I will ever accept a meeting request. Lisa has an email reach of 10,000 and a social media audience of 40,000.
So, I can't emphasise this enough...
The formation of strategic marketing partnerships is one of the most important reasons for being on LinkedIn, even if you customers are not on LinkedIn.
(Spoiler alert: If you'd like to know how to connect with the right strategic alliance partners on LinkedIn, without looking like a goose, click the button.)
Did you catch all that? Watch the mini lesson...