When Oli Gardner and his co-founders first came up with the idea for Unbounce, most of their planning sessions were all about the complex tech needs of their disruptive SaaS solution.
But Oli had other ideas.
He suspected that, if the business was going to get attention and be understood, he would need to do something different.
He would need to position the business as an industry authority before it launched… before it had even won its first customer!
So, that’s exactly what he did (and the rest is history).
Eight years on, Unbounce is one of the most celebrated tech products on the global startup scene. And, in this course, Oli explains how to market a new product, in five simple steps.
