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RESOURCE: DESIGN ASSET GLOSSARY | Not-So-Freaky University

RESOURCE: DESIGN ASSET GLOSSARY

EBOOK COVERS

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The eBook cover is an image you’ll use on your landing page, in your banners, and anywhere else for the purpose of promoting your opt-in gift. This image is engineered to look like a tangible item, and will bring your opt-in gift to life.

Image Size: 400 pixels (height) minimum. Your designer will make sure the width is in proportion to the height.

File Type: PNG; Transparent Background.

EXAMPLES

 

POPOVER (LIGHTBOX) BANNERS

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This is the image you’ll use on your website as a Popover Banner to capture your visitors and turn them from ‘strangers’ into ‘suspects’. You can use LeadPages to drive this function for you.

Image Size: 850 (width) x 350 (height)

File Type: PNG; Transparent Background.

EXAMPLES

HOW TO USE THEM

Video coming soon 🙂

 

SOCIAL SHARE IMAGE

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This is the image you’ll use to share your opt-in gift on social media channels such as Facebook & LinkedIn!

Image Size: 1200 (width) x 628 (height)

File Type: PNG; Transparent Background.

Special Requirements: Facebook has a 20% text rule on images. This means if you’re planning on running a Facebook advertisement, no more than 20% of your image can be made up of text. Your designer will be able to help you fall in line with Facebook’s requirements. You can also test an existing image here: http://www.social-contests.com/check-image/

EXAMPLES

HOW TO USE THEM

Video coming soon 🙂

 

EMAIL BANNERS

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The email banner is an image you’ll include at the top of your email.

Image Size: 640 (width) x 160 (height)

File Type: PNG; Transparent Background.

You’ll need to brief:

  • Your name
  • Your image
  • Your company name
  • Tagline [Optional]

EXAMPLES