THIS IS A TACTICAL LESSON TO SUPPORT MODULE #4.
POST A JOB: OUT-TASK A COVER
Post a job for a designer on Upwork.
- eBook Cover (3D)
- Lightbox Banner (If you have a website); and/or,
- Facebook Image (If you do NOT have a website)
NOTE: If you don’t have a website, prepare a Facebook Banner, rather than a Lightbox banner. Follow the same principles outlined below.
Step One: Devise your headline (and a sub-headline)
Step Two: Create your Upwork account (if you don’t have one)
Step Three: Use the template AS A GUIDE (create a brand new ad)
Step Four: Hire three freelancers
Step One: Devise your headline
Your headline doesn’t need to be brilliant. Just make a start. You can always change it later. Remember, you are not producing a ‘real’ physical product. Making future changes is a simple process. So, don’t get bogged down seeking perfection. Ready, fire… aim.
If stuck for a headline, employ this simple structure:
“[INDUSTRY/SERVICE] NIGHTMARES: Five ways to avoid [BAD SITUATION] when [DOING SOMETHING]”
Step Two: Create your Upwork account
Go here to create your account: CREATE
Step Three: Use the template as a guide
Use the linked samples to complete your job brief.
SWIPE FILE: Access to samples and swipes below:
- eBOOK COVER TREATMENTS: https://app.box.com/s/b8qwrgt6vnewpxj2wkc2
- LIGHTBOX BANNER TREATMENTS: https://app.box.com/s/x3qlzzlavb7l8fieqbwh
Step Four: How to set a budget
Pose this question in your job ad:
“In your response, can you tell me how many hours you think this will take, provide your hourly rate and the total likely cost.”
How would you like to pay? Select:
‘Hourly – Pay by the hour’
HOT TIP: If the site asks you to ‘invite’ freelancers and offers suggestions, invite at least 10.
Step Five: Hire three freelancers
Why three? You are ‘split-testing’ talent.
This will save you time and provide you with reliable freelancers over the longer term.
HERE IS AN AD THAT WE RECENTLY RAN.
THE RESPONSE WITHIN THREE DAYS
NOTE: Multiply the estimate of hours by the hourly rate to determine the proposed budget. During the process of hiring someone, you can also limit the hours they work per week to 5. It’s worth putting this limit when hiring to set expectations and avoid blowouts.
Size: Min 400 pixels high (Or just say ‘A4’)
File type: PNG
Other: Ask for transparent background
LIGHTBOX BANNER (IF YOU HAVE A WEBSITE)
Size: 850 pixels wide x 350 pixels high
File type: PNG
Other: Ask for transparent background
FACEBOOK BANNER (OPTIONAL)
Size: 1,200 pixels wide x 628 pixels high
Facebook requires that any advertising images have less than 20% text.
Pass this link to your designer, so that they may test whether the artwork satisfies Facebook’s requirements.
FACEBOOK 20% RULE: http://www.social-contests.com/check-image/
VIDEO: UPWORK TUTORIAL
The out-tasking process can become predictable with a bit of practice. Plus, over time, you can build a team of A-players. In this VIDEO TUTORIAL, John posts a job Upwork to get a cover designed.
POST A JOB: HIRE A JOURNO
It’s not the job of a journalist to design your eBook. That’s the job of a designer. The task of a journalist is to listen to your audio file and produce a Word Document. You may then pass on this Word Doc to your designer to create your beautiful eBook (after you’ve made any corrections, of course).
How many words should your journalist produce? What is an appropriate length for an eBook? We suggest that you recommend to your chosen journalist that he or she aim to produce a Word doc approximately 1,800 words in length. However, every project will be different, depending on the length of your audio file and the depth of the content.
When hiring a journalist, it also helps to provide samples of finished eBooks. Please find a link to a selection of eBooks produced by Recipe grads below. Include links to these as part of your brief, as appropriate, to help articulate the end result you are seeking.
SAMPLE JOURNALIST UPWORK BRIEF [NSFU]:
Business writers wanted to turn an audio interview into a short eBook
We are looking for writers who are a bit different. The Not-So-Freaky University is a membership site for business owners. It made its name by being a great business teaching tool, without the boring bits.
We need writers who are able to listen to audio tutorials (MP3 files) and use that information to create draft content for a short eBook.
The successful candidate will listen to the audio file and draft a word document, that we call a ‘Cheat Sheet’ (i.e. An instructional summary of the audio interview, like a short eBook, approx. 1,800 words).
You will be provided with an MP3 or MP4 audio file.
You will also be provided with a transcript.
(NOTE FOR RECIPE STUDENTS: THIS IS OPTIONAL)
Please find a sample of a Cheat Sheet attached.
(NOTE FOR RECIPE STUDENTS: SAMPLES ARE AVAILABLE HERE)
The purpose of the Cheat Sheet is to create a ‘lead magnet’ or gift – something that a prospective customer can download in return for their email. A graphic designer will then transform your word document into something attractive, of high-perceived value to my audience. All we require from you is a word document (i.e. A shortened version of the audio lesson).
Create a compelling word document to reflect the content of the audio file (Result: Cheat Sheet, approx 1,800 words.)
We’re looking for journalists and business writers who can write well but also match the personality of our brand. That’s why, we’d like you to answer the following three questions, however you see fit.
As in all things entrepreneurial, there are no right answers, only interesting ones.
Please keep your answers to a few sentences:
1. Who is your favourite doctor? Why?
2. Who is your favourite superhero? Why?
3. What are your thoughts on Tesla?
REAL WORLD TEST:
If you are successful in being selected from your responses to our questions above, you will be asked to transform an audio interview into a working document — a summary of the key points, which we call a Cheat Sheet.
You will be allocated four hours to do this at your going rate to complete this task.
Successful writers will be welcomed into our team and form part of our regular contributors. You will be given a set number of projects to complete per month.
A sample of a complete and designed cheat sheet is attached.
A sample of an audio file is also attached.
How long do you think it will take to perform this task, in hours? How much is your hourly rate? What is your total bid for this project?
If you’ve read this far, I have one more task for you. Please answer this question in the first line of your response.
“What is the colour of the sky where you live right now?”
Thanks for your interest and I look forward to your response!