WHAT IS YOUR 'GUESSING MACHINE'?
The human brain is a powerful machine. It’s a guessing machine! Harness it’s innate desire to guess as a way to grab and hold attention.
STEP #1: GIVE IT A NAME
A survey takes, while a checklist gives. How does that work? It all comes down to how you frame it. Answer that question: WIIFM?
RFA CHALLENGE: HEADLINE TEMPLATES
The first step to creating a CHECKLIST is to give it a title…
STEP#1: What is the FIST PUMPING MOMENT you deliver?
STEP#2: What is the big HEADACHE shared by your audience?
STEP#3: Populate the TEMPLATES with OUTCOMES and HEADACHES.
Then…
RFA CHALLENGE: POST YOUR BEST (OR WORST) ON FACEBOOK.
TEMPLATE #1….
Do you have what it takes to [INSERT OUTCOME]?
e.g. Do you have what it takes to run the Boston Marathon?
TEMPLATE #2…
Are you [OUTCOME] ready? Are you [OUTCOME] fit?
e.g. Are you Marathon ready? Are you Financially fit?
TEMPLATE #3…
Are you eligible for the [GRANT OR REBATE]?
e.g. Are you eligible for the first home owners grant?
TEMPLATE #4…
TOP 10 KILLERS: Do you know the TOP 10 factors that stop [TARGET] from getting [OUTCOME]? Take the test.
TEMPLATE #5…
How well do you know [PASSION/PROFESSION/EXPERTISE] e.g. How well do you know your Horse?
Don’t forget to post it in the Facebook group…
RFA CHALLENGE: POST YOUR BEST (OR WORST) ON FACEBOOK.
It doesn’t need to be good. In fact, it might even be terrible.
But from terrible headlines come nuggets of awesomeness!
STEPS #2 to #5: PAIN & GAIN
Checklists can be addictive, if you start them with a ‘no-brainer’. They can also be used to heighten a need and position you as an authority.
STEPS #6 to #10: GETTING 'SCIENCY'
It’s time to get a bit sciency! What will you need to do to pre-qualify and identify the hyper-responsive?
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PLANNING TOOL
Need some help getting your ideas out of your head?
Here’s the POST TRAINING CHECKLIST for MODULE #3.
It’s also a PLANNING TOOL for building a CHECKLIST.
Use it to ‘break the back’ of this exercise.
SLIDEDECK: 10 STEPS
Need a quick summary? Here are the slides.
