IMPORTANT: When we suggest that an organization focus on a niche, for the purposes of the training, sometimes we get push back. Some people are fiercely resistant to the idea of focusing on one audience, because they wrongly assume that this means excluding everybody else, forever and ever. That’s not what we’re suggesting, at all. JUST WATCH.
DO NOT SKIP THIS LESSON, EVEN IF YOU THINK YOU KNOW IT.
It’s all about your target audience. It’s about going ‘narrow’.
Yes, I want you to pick a relatively narrow target audience…
…for the purposes of the training.
I’m asking you for three very good reasons…
1. Marketing to a narrow audience was once the expensive option, Small audiences were hard to reach. Today, it’s the opposite, Targeting a mainstream audience will send you broke.
2. Narrow marketing is not just cheaper, it’s more effective. When your messages talk directly to a person’s specific needs, the message grabs attention and resonates.
3. After you have CRUSHED one audience (in a good way), it’s super easy to rinse and repeat… start applying the same methodologies to new audiences, again and again.
Here’s why I recorded this lesson…
When I suggest that a business focus on a niche, for the purposes of the training, sometimes I get push back.
Some people are fiercely resistant to the idea of focusing on one audience, because they wrongly assume that this means excluding everybody else, forever and ever.
That’s not what I’m suggesting, at all. I’m not suggesting that you re-engineer your business to focus on one audience, forever.
I’m suggesting that you apply the training to focus on one target audience for the purposes of the training.
That way, you can execute on the strategies, get the fundamentals in order, then extend the strategies to new audiences.
Rinse and repeat. Rinse and repeat.
Here’s what Bob Greenup had to say about this process…
Observe what Bob says in the comments below.
“My first [funnel] took 3 weeks of grabbing spare time where I could… I’ve just done the second opt-in in about 15 minutes. It’s like riding a bike. … Correction… like following a recipe.”
Why do I share this with you?
When you pick a niche, you aren’t choosing target audience forevermore. You are just preparing one highly targeted campaign that you can repeat and refine on later.
RFA CHALLENGE: DOC ON PLANE TEST
YOUR RFA CHALLENGE…
Visit the Facebook Group and complete the following sentence…
“Are there any [insert your target customer] on the plane?”
If you’re stuck, think in terms of…
— Age (Are they any 49 year-olds on the plane?)
— Life event (Are there any engaged couples on the plane?)
— Family (Are there any parents of 5 year-olds on the plane?)
— Profession (Are there any Marketing Managers on the plane?)
— Industry (Are there any retail business owners on the plane?)
Sometimes you may wish to combine more than one…
“Are there any men in their fifties getting married for a second time on the plane?”
“Are there any Marketing Managers who work in Retail on the plane?”
“Are there any retail business owners with small kids on the plane?”
WARNING! This is hard. The challenge is to get started. It’s not about getting it perfect! That’s why it’s called an RFA challenge.