The art of selling is a social minefield.
Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have!
We’ve all sat through sales presentations, often at the end of a conference, which have often left everyone in the room gasping for fresh air, eager to simply get somewhere else.
At the other end of the spectrum, think back to those sales conversations that left you feeling inspired, wanting to know more and genuinely delighted.
These kinds of conversations might seem rare but they are happening every day, all the time.
It’s how commerce gets done; it’s how deals are made. It is how your staff gets paid; it’s how you pay the rent. It’s how you scale your business and grow your wealth.
Why is it that some sales conversations magically delight, while others make us want to manically bolt for the door?