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How to get more web traffic and convert it. The DOs and DON’Ts [PP] | Not-So-Freaky University

How to get more web traffic and convert it. The DOs and DON’Ts [PP]

Does this sound familiar? You’ve poured your heart and soul into your website. But it’s simply not pulling the traffic and, when it does, it’s not converting. Something must be done, like, yesterday. Mark Middo is a textbook “digital native”, serial entrepreneur, growth hacker and author of The Five Minute Business. He’s also ‘totally gangsta’ in the art of web traffic creation.

PART ONE: UNDERSTANDING SEARCH ENGINES

Key lessons and terminology:

  • There are three types of traffic: PAID, EARNED and OWNED
  • Five factors for SEO: Backlinks, PageRank, Structure, Social, Intuitive
  • Often these are broken into two types of SEO: On-Page and Off-Page

PART TWO: NOT ALL TRAFFIC IS CREATED EQUAL

Key lessons and terminology:

  • Every business needs a SEDUCATION STRATEGY
  • Are you using LEAD MAGNETS, LANDING PAGES and SUCCESS PAGES
  • Could you createa SATELLITE SITE

PART THREE: KEYWORDS ARE THE GLUE

Key lessons and terminology:

  • How do choose keywords: INDUSTRY, DEMOGRAPHIC and BEHAVOURIAL
  • What are the five ON-PAGE rules of search engines.
  • What are the best places to place KEYWORDS

CHEAT SHEET


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