Does this sound familiar? You’ve poured your heart and soul into your website. But it’s simply not pulling the traffic and, when it does, it’s not converting. Something must be done, like, yesterday. Mark Middo is a textbook “digital native”, serial entrepreneur, growth hacker and author of The Five Minute Business. He’s also ‘totally gangsta’ in the art of web traffic creation.
PART ONE: UNDERSTANDING SEARCH ENGINES
Key lessons and terminology:
- There are three types of traffic: PAID, EARNED and OWNED
- Five factors for SEO: Backlinks, PageRank, Structure, Social, Intuitive
- Often these are broken into two types of SEO: On-Page and Off-Page
PART TWO: NOT ALL TRAFFIC IS CREATED EQUAL
Key lessons and terminology:
- Every business needs a SEDUCATION STRATEGY
- Are you using LEAD MAGNETS, LANDING PAGES and SUCCESS PAGES
- Could you createa SATELLITE SITE
PART THREE: KEYWORDS ARE THE GLUE
Key lessons and terminology:
- How do choose keywords: INDUSTRY, DEMOGRAPHIC and BEHAVOURIAL
- What are the five ON-PAGE rules of search engines.
- What are the best places to place KEYWORDS
