IMPORTANT: What types of content work at each stage of the buying cycle, from STRANGER to SUSPECT to PROSPECT to CUSTOMER? The wrong content, delivered at the wrong time, can often do more harm than good. PLEASE WATCH BEFORE GROUP COACHING CALL #1.
CONTENT: TYPE & TOPIC
RFA CHALLENGE: PRINT THIS
Download. Print. Then, pin somewhere near where you work. Do it now!
ACTION: CREATE YOUR HEADLINE
It’s time to come up with a TERRIBLE HEADLINE.
Here are some ways to get started…