Despite the fact that we now operate in a global economy, for many business owners, trying to break out from a local base into new countries and new regions is a significant challenge.
It’s no secret: marketing a product or service internationally is no walk in the park.
Thankfully, we found someone that knows a whole lot about it.
Meet Michael Mang, the Head of International Business Development and Marketing for Alibaba.com’s B2B division for the Asia Pacific region.
As you probably already know, Alibaba is indisputably the largest online wholesale business in the world with a market cap of $251billion, over 300 million active customers worldwide and turns over $8.4 billion per year.
Oh, and it also holds the title for the largestIPO ever at $25 billion.