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How to use computer game techniques to influence staff and customer behaviour | Not-So-Freaky University
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How to use computer game techniques to influence staff and customer behaviour

Why are computer games so addictive? Yet, your business isn’t? In this course, Dr. Jason Fox explains how techniques mastered by video game developers can be used to exploit our natural motivations and influence behaviour. As an expert on game-layer theory, Dr. Fox has worked with companies worldwide teaching how gamification can motivate ourselves, staff and clients in ways that can significantly benefit a business.

Part One: How to use Gamification to influence behavior.

Part Two: The Evolution of Gamification and Motivation

Part Three: The Dangers and Dark Side of Gamification

CHEAT SHEET