Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act.
To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld, Australia’s largest bookstore with more than half a million customers (which is huge in the context of Australia’s market of 22 million).
He rebuilt and reinvented this business, which was decimated during the GST, when it was associated with now defunct brands like Borders. In the process, he also helped save Australia’s oldest book retail brand Angus & Robertson, which is now part of Bookworld.
And when he’s not retailing books online, you can catch James fly fishing.
In this course, James shares some practical wisdom he has gained over his vast career as a retailer, from brick and mortar to online, to help you put together a successful e-commerce venture.