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In the fall of 2014, I was asked to deliver a lecture to students of the Founders Institute. The topic? "How to name your new business" Now, you'd think that…
Sean Clark is the founder of Canada’s insanely successful online shoe retailer, Shoes.com. In five short years, Clark has propelled Shoes.com from a one-man start-up to a company employing over…
The art of selling is a social minefield. Have you ever been on the wrong end of a ham-fisted, awkward or just plain obnoxious sales conversation? Of course you have!…
Time. It’s the one thing that money can’t buy. Finding the time to tackle everything is one of the greatest challenges faced by business owners. Yet, when I hear people…
You’ve heard business owners boast about client satisfaction. And once upon a time client or customer satisfaction was the pinnacle of customer service. It was the holy grail of business operators…
There never seems to be enough of it. It’s a precious thing. Many people feel like they just don’t have enough of it, especially when it comes to balancing work…
Sure, podcasts are a great way to raise your profile and a fun and interesting way to open doors and meet new people. But have you ever wondered how they…
If you are a business operator, you have probably figured out that writing persuasive copy is vital. Nowadays, ‘copy’ is a term that covers emails, blog posts, landing pages, and social…
Getting your business on social media is now essential. But doing it well… consistently… is extremely difficult. Finding ways to engage with your target market is the key to gaining…