How to name a business, with James Tuckerman
In the fall of 2014, I was asked to deliver a lecture to students of the Founders Institute. The topic? "How to name your new business" Now, you'd think that…
The top five tech terms every business owner needs to know… demystified.
Talking to the IT department is understandably stressful. Your concern could be about the speed of your site, or security, or ease-of-use – leading you to seek out technical advice.…
How to transform your customers into rabid zombie loyalists
You’ve heard business owners boast about client satisfaction. And once upon a time client or customer satisfaction was the pinnacle of customer service. It was the holy grail of business operators…
How to write better headlines
If you are a business operator, you have probably figured out that writing persuasive copy is vital. Nowadays, ‘copy’ is a term that covers emails, blog posts, landing pages, and social…
How to craft consistently contagious social media updates for your business
Getting your business on social media is now essential. But doing it well… consistently… is extremely difficult. Finding ways to engage with your target market is the key to gaining…
How to turn your knowledge into products
Are you a business owner or does your business own you? Think about it. Are you only as valuable as the number of hours you are available to work? You…
How to become a master at Content Marketing with Gihan Perera
Content creation is vital to successful search engine optimization and raising profile. The better your content is, the more it will get shared. The more it gets shared, the higher…
How to secure sponsorships with Jackie Fast
If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of course, it’s likely that, while most…
SEO for SMEs. Essential tips to rank higher on Search Engines.
How to use website structure and design for SEO How to use Social Media for SEO in seven steps. How to use AdWords for SEO in three steps.
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