If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you.
And, of course, it’s likely that, while most of your costs will arise early on, the initiative might not start generating revenues until later in the process.
Naturally, the question of sponsorship will arise. But, if you are like most, this helpful source of revenue might seem overly complex or daunting. Perhaps you have no idea where to start? Does this sound familiar to you?
If so, you’re in luck! We caught up with Jackie Fast, MD of Slingshot, one of the UK’s leading sponsorship agencies, to help us tackle this tricky topic.